Adventure World is another website, created in HTML, I have chosen to evaluate, however I am unable to find out who designed it.
Purpose: The purpose of this site is purely to provide information about the theme park: Adventure World.
Audience: The use of bright colours, mainly primary colours, cartoon images and a simple layout clearly indicate that the site and theme park are aimed at a young audience. At first glance, I’d say 8-12 years. However having looked further into the site, i.e. at the rides, it is clear that the majority of them aren’t suitable for 8 year olds. For that reason, I believe it is aimed at an 11+ audience.
Advantages: The site can be easily accessed, as it is listed in Google’s top 5 results. This will inevitably be a great advantage for the business, as Google is used by 90+% of users that search the internet. A website will have very little success if it isn’t displayed on the first page of results.
Again on this website, a consistent structure has been used throughout. The navigation is clearly displayed at the top of each page. Hover links have also been used to enhance usability - It is clear to the user what are links, and what aren’t. A simple, organised layout is the key to success. If the site is difficult to use, then this will lead to user frustration.
The site offers up to date news, events and offers which would be the main focus as to why users would re-visit it. Additionally, users would re-visit if they plan to purchase tickets or find out information on the theme park.
To engage the viewer in using the website, the designer has made use of simple language and cartoon images. The fact that the site is aimed at a young audience, if difficult language was used, then the viewer would immediately lose interest.
No comments:
Post a Comment