Arctic Monkeys Wesbite Review

Arctic Monkeys:

The first site I have decided to evaluate is the Arctic Monkeys, created by RETROFUZZ, purely because of my strong interest in music and they’re my favourite band at the minute.

Purpose: The purpose of this site is to update and promote music, tours and gigs in a cost effective manner. Additionally it is used to get in touch with their fans.

Advantages: The Home Page is displayed in a simple manner, for example, only a video, the latest news and gigs can be seen. This is effective as users tend to scan pages, not read them.

It is clear that the 'Keep it Simple' rule has been applied during the design stage of this website, which is important as users strive for simplicity instead of complexity.

The site has a clear, organised and consistent structure with easily recognisable links, shown at the top of every page, allowing users to find their path to their aim. Navigation, in my opinion, is the most important area to consider. If the site is difficult to use, then this will lead to user frustration.

Additionally, the site provides a forum for fans to chat and up to date gigs and news on the band, which will inevitably make the consumer, fans inparticular, revisit the site.

Disadvantages: There aren't that many disadvantages of the site! Apart from the fact I'd say the headings could be written in a slightly smaller font. Several of them are difficult to read, due to the large font.