RP - What I found out

Ok, so the Research Project hasn't been my strongest project during the course, but I've got to face it sooner or later!

My research question is: How is responsive design affecting the changing business patterns of digital marketing?

Yes, a bit of a mouthful!

In the document, I basically discussed how responsive design is affecting businesses and digital marketing and compared it to Mobile Specific websites.

What I found out:

• A responsive website is accessible at any given time, no matter the device being used.
•  You can provide consistent content across all devices or dictate which content is relevant to which device. This allows a better user experience but removing information that may not be useful to the end user.
•  Creating a website for every device can be costly. Save money as it displays on all devices.

It' obvious that having a responsive site will benefit both digital marketers, because it will increase their revenue, and also their audience. But this often makes many marketers think that because they have a responsive site, this will answer all the problems they are likely to encounter when delivering to mobile devices when often it's not be the case. The reason is that they have not really optimised user experiences at all. But, by utilising and creating separate mobile sites, marketers are more likely to consider the requirements of the end user
  

Advertising across multiple platforms is a major issue which is affecting digital marketing. This will not affect desktop users, as the ad will remain in the same place at the same size. But, for mobile users it is a major issue. For example, it is not possible to display a flash ad on a responsive site. This is because they too are a fixed size, due to their pixel dimensions, and since RWD has the ability to adapt to multiple screen sizes, this immediately eliminates this particular method of advertising. Taking this into account, text, images and videos are the only methods of advertising on a responsive site.

The simplest solution to this problem is to create ad blocks, utilising HTML, CSS and Javascript, which respond to the layout.

This is just a bit of what I found out. I won't put anymore here, otherwise I may as well post the whole document!